After bullying doctors, health minister Ramadoss targets Bollywood stars

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first_imgNo Biz: Ambumani Ramadoss doesn’t want stars to endorse colasDELHI: After bullying striking doctors into submission in the recent OBC reservation feud, PMK leader and Union Health Minister Anbumani Ramadoss feels he can overwhelm film and sport celebrities as well.At the Central Food Laboratories’ golden jubilee celebration in Kolkata recently,,No Biz: Ambumani Ramadoss doesn’t want stars to endorse colasDELHI: After bullying striking doctors into submission in the recent OBC reservation feud, PMK leader and Union Health Minister Anbumani Ramadoss feels he can overwhelm film and sport celebrities as well.At the Central Food Laboratories’ golden jubilee celebration in Kolkata recently, he appealed to Shah Rukh Khan, Sachin Tendulkar, Aamir Khan, Virender Sehwag, Aishwarya Rai and other stars to “refrain from endorsing” soft drinks.Ramadoss’s logic is that colas endanger children as they get hooked to them. “Even if they (colas) do not contain pesticides, children are being harmed,” he said. When asked about the reasons behind his outburst, his office at Nirman Bhawan, Delhi, belts out an exhaustive list of side effects including obesity.A doctor himself, Ramadoss feels rising cardiac problems among children are linked to drinking colas. The appeal is unlikely to be followed by any official action soon, Nirman Bhawan sources say.Soft drink giants PepsiCo and Coca-Cola use celebrity endorsements globally, but the minister wants to set a precedent by trying to end the practice in India. Last year, he had created a bigger controversy by issuing a circular banning on-screen smoking. It was to be effective from January 1 this year.However, the information and broadcasting ministry put its foot down on the proposal following intense pressure from the film fraternity. The minister’s request is being taken lightly by his colleagues in the council of ministers who think Ramadoss is being unrealistic.Worse still is the fact that the UPA’s anti-MNC components like the RJD and Left haven’t spoken a word yet in his favour.advertisementlast_img

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