no matter when, start-up companies will be affected by the market environment, these effects may be opportunities, it may be a challenge. Before you start your business, you need to identify and take advantage of the current situation that is changing the way many big companies can’t be sustainable.
in the news every day we will see the change in evidence shows that some irresistible force that is causing these changes. For example, the popularity of the Internet in the global context, in the process of the establishment of the company’s social media power, as well as the consumption of natural resources and pollution, etc.. For entrepreneurs, these are huge challenges, but also a huge opportunity.
1. disruptive innovation. When a new product, service, or business model makes the old method of doing business seem out of date, that means disruptive innovation is taking place. In the past, disruptive innovation has happened only a few times a century, but now, in almost every business plan I’ve read, I have stressed disruptive innovation. This means. If your startup doesn’t start planning how to innovate, your company may never get its rightful place.
2. economic instability. Current financial uncertainty threatens all countries, industries and individuals. In our highly interconnected world, many countries connected with each other, so the manufacturing industry in the transfer to emerging countries, the financial crisis has spread to a small country, and affected the apple and Nike’s most innovative company. However, this instability also provides opportunities for development.
3. social unrest. Poverty, pollution, unemployment, limited education and lack of health care have created the greatest opportunity for today’s social entrepreneurs. The best start-up companies also see these as brand awareness and viral marketing opportunities, and this is also beneficial to the people, and improve the income of the relevant people, etc..
4. role change of corporate stakeholders. Over the years, as the sole power of stakeholders, listed companies are too concerned about board members and shareholders, which led to a lot of unintended consequences. Today, the role of the company has changed: customers and employees are new stakeholders of each company. Explore a new model (like the conscious owner)